{"id":22989461,"date":"2023-11-12T22:32:16","date_gmt":"2023-11-12T21:32:16","guid":{"rendered":"http:\/\/wearepropos.es\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/"},"modified":"2023-12-01T11:46:58","modified_gmt":"2023-12-01T10:46:58","slug":"la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap","status":"publish","type":"post","link":"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/","title":{"rendered":"\u00ab\u00a0Brown has a point\u00a0\u00bb remporte trois prix au concours international de communication graphique Clap"},"content":{"rendered":"

La campagne institutionnelle \u00ab\u00a0El marr\u00f3n tiene su punto\u00a0\u00bb,<\/a> promue en 2022 par la mairie de Logro\u00f1o<\/a>, a remport\u00e9 trois prix dans le cadre du concours 2023 des prix internationaux de communication graphique Clap<\/a>.<\/p>\n

Le cabinet de conseil Prop\u00f3s a publi\u00e9 ce matin les prix d\u00e9cern\u00e9s \u00e0 plusieurs de ses travaux dans le cadre de ce concours international de l’industrie de la publicit\u00e9 et de la cr\u00e9ation.<\/p>\n

\"Prix<\/p>\n

Parmi eux, la campagne institutionnelle \u00ab\u00a0El marr\u00f3n tiene su punto\u00a0\u00bb, promue par le conseil municipal de Logro\u00f1o au cours de la l\u00e9gislature pr\u00e9c\u00e9dente, a remport\u00e9 deux s\u00e9lections Clap : celle de la meilleure campagne de rue et celle de la meilleure illustration publicitaire.<\/p>\n

Gr\u00e2ce \u00e0 un style de communication cr\u00e9atif, joyeux et positif et \u00e0 un ton de communication clair et simple, la campagne s’adressait aux familles de Logro\u00f1o et en particulier aux jeunes g\u00e9n\u00e9rations de la population, afin de parvenir \u00e0 une connaissance et \u00e0 une sensibilisation interg\u00e9n\u00e9rationnelles et de garantir la continuit\u00e9 et la notori\u00e9t\u00e9 du service \u00e0 moyen et \u00e0 long terme.<\/p>\n

La force de l’id\u00e9e de la campagne a \u00e9galement \u00e9t\u00e9 transf\u00e9r\u00e9e \u00e0 la direction cr\u00e9ative de la campagne, o\u00f9 le chromatisme brun a pr\u00e9domin\u00e9 dans les constantes graphiques de la campagne, pour rendre la philosophie des avantages et de l’impact positif du contenant brun encore plus emphatique : le brun a sa place en tant que constante graphique et pr\u00e9dominance chromatique.<\/p>\n

Cette campagne environnementale a \u00e9galement remport\u00e9 un Clap Platinum pour le meilleur film d’animation audiovisuel. L’\u0153uvre audiovisuelle a \u00e9t\u00e9 produite conjointement par Prop\u00f3s et Distrito 101<\/a>, la soci\u00e9t\u00e9 de production audiovisuelle de Carlos Tobes \u00e0 La Rioja.<\/p>\n

En 2022, le d\u00e9partement de l’environnement de Logro\u00f1o a charg\u00e9 la soci\u00e9t\u00e9 de conseil espagnole Prop\u00f3s de cr\u00e9er une campagne publicitaire pour faire conna\u00eetre le nouveau service de collecte s\u00e9lective des produits organiques dans la ville<\/a>, par l’interm\u00e9diaire des points de collecte<\/a> ou conteneurs bruns.<\/p>\n

Dans le cadre d’une strat\u00e9gie cross-m\u00e9dia, la campagne visait \u00e9galement \u00e0 sensibiliser la population de Logro\u00f1o \u00e0 la n\u00e9cessit\u00e9 de recycler les d\u00e9chets organiques et \u00e0 ses avantages pour la sant\u00e9 et l’environnement urbain.<\/p>\n

\"\"<\/p>\n

D’autre part, le Guide \u00ab\u00a0Agenda 2030 et ODD\u00a0\u00bb,<\/a> publi\u00e9 par la Chaire Unesco <\/a>de l’Universit\u00e9 de La Rioja et l’Institut d’\u00e9tudes de La Rioja (IER)<\/a>, a \u00e9galement obtenu une s\u00e9lection Clap pour sa conception \u00e9ditoriale.<\/p>\n

L’initiative rassemble dans un outil num\u00e9rique les contributions des administrations publiques et de la soci\u00e9t\u00e9 civile organis\u00e9e de La Rioja aux 17 objectifs de d\u00e9veloppement durable<\/a>.<\/p>\n

La Chaire Unesco de citoyennet\u00e9 d\u00e9mocratique et de libert\u00e9 culturelle de l’Universit\u00e9 deLa Rioja<\/a> a fait appel cette ann\u00e9e \u00e0 la soci\u00e9t\u00e9 de conseil Prop\u00f3s pour la conception et le d\u00e9veloppement de l’outil num\u00e9rique et la direction cr\u00e9ative du guide.<\/p>\n

Pour r\u00e9pondre aux objectifs de l’\u0153uvre et \u00e0 son impact, le bureau de conseil a \u00e9tabli une collaboration avec Bravo Studio<\/a>, le studio de graphisme et d’illustration d’Iv\u00e1n Bravo.<\/p>\n

Bravo est un illustrateur espagnol de renom qui a travaill\u00e9 pour des clients internationaux tels que Coca Cola<\/a>, Amazon<\/a>, Nike, The New Yorker, El Pa\u00eds et le festival Cru\u00eflla.
\n\"\"<\/p>\n

Les prix internationaux Clap r\u00e9compensent dans leurs concours annuels les meilleurs projets d\u00e9velopp\u00e9s par l’industrie de la cr\u00e9ation et de la publicit\u00e9 en Espagne, au Portugal et en Am\u00e9rique latine.<\/p>\n

Elles regroupent les principales associations nationales de communication graphique, comme le r\u00e9seau espagnol des associations de design (READ<\/a> ). Leurs prix – le Clap Platinum et le Clap selections – sont d\u00e9cern\u00e9s \u00e0 l’issue des d\u00e9lib\u00e9rations d’un jury expert et ind\u00e9pendant.<\/p>\n

Des marques qui ont un impact et qui font de bonnes affaires pour le monde<\/h1>\n

Prop\u00f3s est une soci\u00e9t\u00e9 espagnole de conseil en mati\u00e8re de d\u00e9veloppement durable et d’impact social<\/a>. Il travaille avec des entreprises, des organisations publiques et des fonds d’investissement sur des projets li\u00e9s \u00e0 l’objectif strat\u00e9gique de leurs marques, de leurs activit\u00e9s et de leurs investissements, \u00e0 la cr\u00e9ation et au d\u00e9veloppement de leur capital durable et \u00e0 l’impact social positif des entreprises dans leur environnement.<\/p>\n

Fond\u00e9e en 2019 par le consultant de Logro\u00f1o Mario Mart\u00ednez, la soci\u00e9t\u00e9 dispose actuellement de bureaux \u00e0 Madrid et \u00e0 Gen\u00e8ve.<\/p>\n

Le service de conseil \u00ab\u00a0Business for good\u00a0\u00bb<\/a> a re\u00e7u plusieurs prix internationaux et nationaux. Parmi eux, le Prix Napolitain de la Victoire<\/a> dans la cat\u00e9gorie D\u00e9mocratie mondiale en 2021. D\u00e9cern\u00e9 chaque ann\u00e9e aux \u00c9tats-Unis par l’Acad\u00e9mie des arts et sciences politiques de Washington D.C. – WAPAS<\/em>– sont commun\u00e9ment appel\u00e9s les \u00ab\u00a0Oscars de la communication institutionnelle\u00a0\u00bb.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Le cabinet de conseil Prop\u00f3s re\u00e7oit son quatri\u00e8me prix pour le travail cr\u00e9atif r\u00e9alis\u00e9 pour le guide de l’Agenda 2030 de l’Universit\u00e9 de La Rioja.<\/p>\n","protected":false},"author":4,"featured_media":22989621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[567,565,523],"tags":[1090,1093,618,571,630,831,578,1091,1092,1094],"dipi_cpt_category":[],"class_list":["post-22989461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-faits-marquants","category-communiques-de-presse","category-image-de-marque-et-objectif","tag-communication-de-la-marque","tag-conception-graphique","tag-consultant","tag-durabilite","tag-gse","tag-image-de-marque","tag-la-rioja-fr","tag-logrono-fr","tag-objectif","tag-prix-internationaux-clap"],"yoast_head":"\n"Brown has a point" remporte trois prix au concours international de communication graphique Clap – Prop\u00f3s | Sostenibilidad, ESG, Branding y Comunicaci\u00f3n en Madrid, Barcelona y Ginebra<\/title>\n<meta name=\"description\" content=\"La campagne municipale a \u00e9t\u00e9 lanc\u00e9e en 2022 par le conseil municipal de Logro\u00f1o pour informer sur la collecte s\u00e9lective des d\u00e9chets organiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Brown has a point" remporte trois prix au concours international de communication graphique Clap – Prop\u00f3s | Sostenibilidad, ESG, Branding y Comunicaci\u00f3n en Madrid, Barcelona y Ginebra\" \/>\n<meta property=\"og:description\" content=\"La campagne municipale a \u00e9t\u00e9 lanc\u00e9e en 2022 par le conseil municipal de Logro\u00f1o pour informer sur la collecte s\u00e9lective des d\u00e9chets organiques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/\" \/>\n<meta property=\"og:site_name\" content=\"Prop\u00f3s | Sostenibilidad, ESG, Branding y Comunicaci\u00f3n en Madrid, Barcelona y Ginebra\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-12T21:32:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T10:46:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wearepropos.es\/wp-content\/uploads\/2023\/11\/Marron-01-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1869\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Prop\u00f3s ESG, sostenibilidad e impacto social\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prop\u00f3s ESG, sostenibilidad e impacto social\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\\\/\"},\"author\":{\"name\":\"Prop\u00f3s ESG, sostenibilidad e impacto social\",\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/#\\\/schema\\\/person\\\/445d67b6a1dcbdf0fb5332d58ccbeb21\"},\"headline\":\"\u00ab\u00a0Brown has a point\u00a0\u00bb remporte trois prix au concours international de communication graphique Clap\",\"datePublished\":\"2023-11-12T21:32:16+00:00\",\"dateModified\":\"2023-12-01T10:46:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\\\/\"},\"wordCount\":835,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wearepropos.es\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Marron-01-scaled.webp\",\"keywords\":[\"Communication de la marque\",\"conception graphique\",\"Consultant\",\"Durabilit\u00e9\",\"GSE\",\"image de marque\",\"La Rioja\",\"Logro\u00f1o\",\"objectif\",\"Prix internationaux Clap\"],\"articleSection\":[\"Blog, Faits marquants\",\"Communiqu\u00e9s de presse\",\"Image de marque et objectif\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\\\/\",\"url\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\\\/\",\"name\":\"\\\"Brown has a point\\\" remporte trois prix au concours international de communication graphique Clap – Prop\u00f3s | Sostenibilidad, ESG, Branding y Comunicaci\u00f3n en Madrid, Barcelona y Ginebra\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wearepropos.es\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Marron-01-scaled.webp\",\"datePublished\":\"2023-11-12T21:32:16+00:00\",\"dateModified\":\"2023-12-01T10:46:58+00:00\",\"description\":\"La campagne municipale a \u00e9t\u00e9 lanc\u00e9e en 2022 par le conseil municipal de Logro\u00f1o pour informer sur la collecte s\u00e9lective des d\u00e9chets organiques.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wearepropos.es\\\/fr\\\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wearepropos.es\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Marron-01-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/wearepropos.es\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Marron-01-scaled.webp\",\"width\":2560,\"height\":1869},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00abBrown has a point\u00bb remporte trois prix au concours international de communication graphique Clap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/\",\"name\":\"Prop\u00f3s | Sostenibilidad, ESG, Branding y Comunicaci\u00f3n en Madrid, Barcelona y Ginebra\",\"description\":\"Empresa y agencia consultora en Sostenibilidad, ESG, impacto social, informe no financiero, branding y dise\u00f1o en Madrid, Barcelona y Ginebra\",\"publisher\":{\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/#organization\",\"name\":\"Prop\u00f3s\",\"url\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/wearepropos.es\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/fondo-generalista.png\",\"contentUrl\":\"http:\\\/\\\/wearepropos.es\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/fondo-generalista.png\",\"width\":1219,\"height\":649,\"caption\":\"Prop\u00f3s\"},\"image\":{\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wearepropos.es\\\/fr\\\/#\\\/schema\\\/person\\\/445d67b6a1dcbdf0fb5332d58ccbeb21\",\"name\":\"Prop\u00f3s ESG, sostenibilidad e impacto social\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/wearepropos.es\\\/wp-content\\\/litespeed\\\/avatar\\\/81ea4cc1840341d3817e1c13f490c69e.jpg?ver=1776261433\",\"url\":\"https:\\\/\\\/wearepropos.es\\\/wp-content\\\/litespeed\\\/avatar\\\/81ea4cc1840341d3817e1c13f490c69e.jpg?ver=1776261433\",\"contentUrl\":\"https:\\\/\\\/wearepropos.es\\\/wp-content\\\/litespeed\\\/avatar\\\/81ea4cc1840341d3817e1c13f490c69e.jpg?ver=1776261433\",\"caption\":\"Prop\u00f3s ESG, sostenibilidad e impacto social\"},\"sameAs\":[\"http:\\\/\\\/wearepropos.es\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Brown has a point\" remporte trois prix au concours international de communication graphique Clap – Prop\u00f3s | Sostenibilidad, ESG, Branding y Comunicaci\u00f3n en Madrid, Barcelona y Ginebra","description":"La campagne municipale a \u00e9t\u00e9 lanc\u00e9e en 2022 par le conseil municipal de Logro\u00f1o pour informer sur la collecte s\u00e9lective des d\u00e9chets organiques.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/","og_locale":"fr_FR","og_type":"article","og_title":"\"Brown has a point\" remporte trois prix au concours international de communication graphique Clap – Prop\u00f3s | Sostenibilidad, ESG, Branding y Comunicaci\u00f3n en Madrid, Barcelona y Ginebra","og_description":"La campagne municipale a \u00e9t\u00e9 lanc\u00e9e en 2022 par le conseil municipal de Logro\u00f1o pour informer sur la collecte s\u00e9lective des d\u00e9chets organiques.","og_url":"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/","og_site_name":"Prop\u00f3s | Sostenibilidad, ESG, Branding y Comunicaci\u00f3n en Madrid, Barcelona y Ginebra","article_published_time":"2023-11-12T21:32:16+00:00","article_modified_time":"2023-12-01T10:46:58+00:00","og_image":[{"width":2560,"height":1869,"url":"https:\/\/wearepropos.es\/wp-content\/uploads\/2023\/11\/Marron-01-scaled.webp","type":"image\/jpeg"}],"author":"Prop\u00f3s ESG, sostenibilidad e impacto social","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Prop\u00f3s ESG, sostenibilidad e impacto social","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/#article","isPartOf":{"@id":"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/"},"author":{"name":"Prop\u00f3s ESG, sostenibilidad e impacto social","@id":"https:\/\/wearepropos.es\/fr\/#\/schema\/person\/445d67b6a1dcbdf0fb5332d58ccbeb21"},"headline":"\u00ab\u00a0Brown has a point\u00a0\u00bb remporte trois prix au concours international de communication graphique Clap","datePublished":"2023-11-12T21:32:16+00:00","dateModified":"2023-12-01T10:46:58+00:00","mainEntityOfPage":{"@id":"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/"},"wordCount":835,"commentCount":0,"publisher":{"@id":"https:\/\/wearepropos.es\/fr\/#organization"},"image":{"@id":"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/#primaryimage"},"thumbnailUrl":"https:\/\/wearepropos.es\/wp-content\/uploads\/2023\/11\/Marron-01-scaled.webp","keywords":["Communication de la marque","conception graphique","Consultant","Durabilit\u00e9","GSE","image de marque","La Rioja","Logro\u00f1o","objectif","Prix internationaux Clap"],"articleSection":["Blog, Faits marquants","Communiqu\u00e9s de presse","Image de marque et objectif"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/","url":"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/","name":"\"Brown has a point\" remporte trois prix au concours international de communication graphique Clap – Prop\u00f3s | Sostenibilidad, ESG, Branding y Comunicaci\u00f3n en Madrid, Barcelona y Ginebra","isPartOf":{"@id":"https:\/\/wearepropos.es\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/#primaryimage"},"image":{"@id":"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/#primaryimage"},"thumbnailUrl":"https:\/\/wearepropos.es\/wp-content\/uploads\/2023\/11\/Marron-01-scaled.webp","datePublished":"2023-11-12T21:32:16+00:00","dateModified":"2023-12-01T10:46:58+00:00","description":"La campagne municipale a \u00e9t\u00e9 lanc\u00e9e en 2022 par le conseil municipal de Logro\u00f1o pour informer sur la collecte s\u00e9lective des d\u00e9chets organiques.","breadcrumb":{"@id":"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/#primaryimage","url":"https:\/\/wearepropos.es\/wp-content\/uploads\/2023\/11\/Marron-01-scaled.webp","contentUrl":"https:\/\/wearepropos.es\/wp-content\/uploads\/2023\/11\/Marron-01-scaled.webp","width":2560,"height":1869},{"@type":"BreadcrumbList","@id":"https:\/\/wearepropos.es\/fr\/la-campagne-de-logrono-el-marron-tiene-su-punto-remporte-3-prix-internationaux-de-communication-clap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wearepropos.es\/fr\/"},{"@type":"ListItem","position":2,"name":"\u00abBrown has a point\u00bb remporte trois prix au concours international de communication graphique Clap"}]},{"@type":"WebSite","@id":"https:\/\/wearepropos.es\/fr\/#website","url":"https:\/\/wearepropos.es\/fr\/","name":"Prop\u00f3s | Sostenibilidad, ESG, Branding y Comunicaci\u00f3n en Madrid, Barcelona y Ginebra","description":"Empresa y agencia consultora en Sostenibilidad, ESG, impacto social, informe no financiero, branding y dise\u00f1o en Madrid, Barcelona y Ginebra","publisher":{"@id":"https:\/\/wearepropos.es\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wearepropos.es\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/wearepropos.es\/fr\/#organization","name":"Prop\u00f3s","url":"https:\/\/wearepropos.es\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/wearepropos.es\/fr\/#\/schema\/logo\/image\/","url":"http:\/\/wearepropos.es\/wp-content\/uploads\/2023\/04\/fondo-generalista.png","contentUrl":"http:\/\/wearepropos.es\/wp-content\/uploads\/2023\/04\/fondo-generalista.png","width":1219,"height":649,"caption":"Prop\u00f3s"},"image":{"@id":"https:\/\/wearepropos.es\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/wearepropos.es\/fr\/#\/schema\/person\/445d67b6a1dcbdf0fb5332d58ccbeb21","name":"Prop\u00f3s ESG, sostenibilidad e impacto social","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/wearepropos.es\/wp-content\/litespeed\/avatar\/81ea4cc1840341d3817e1c13f490c69e.jpg?ver=1776261433","url":"https:\/\/wearepropos.es\/wp-content\/litespeed\/avatar\/81ea4cc1840341d3817e1c13f490c69e.jpg?ver=1776261433","contentUrl":"https:\/\/wearepropos.es\/wp-content\/litespeed\/avatar\/81ea4cc1840341d3817e1c13f490c69e.jpg?ver=1776261433","caption":"Prop\u00f3s ESG, sostenibilidad e impacto social"},"sameAs":["http:\/\/wearepropos.es"]}]}},"_links":{"self":[{"href":"https:\/\/wearepropos.es\/fr\/wp-json\/wp\/v2\/posts\/22989461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wearepropos.es\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wearepropos.es\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wearepropos.es\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wearepropos.es\/fr\/wp-json\/wp\/v2\/comments?post=22989461"}],"version-history":[{"count":20,"href":"https:\/\/wearepropos.es\/fr\/wp-json\/wp\/v2\/posts\/22989461\/revisions"}],"predecessor-version":[{"id":22989618,"href":"https:\/\/wearepropos.es\/fr\/wp-json\/wp\/v2\/posts\/22989461\/revisions\/22989618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wearepropos.es\/fr\/wp-json\/wp\/v2\/media\/22989621"}],"wp:attachment":[{"href":"https:\/\/wearepropos.es\/fr\/wp-json\/wp\/v2\/media?parent=22989461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wearepropos.es\/fr\/wp-json\/wp\/v2\/categories?post=22989461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wearepropos.es\/fr\/wp-json\/wp\/v2\/tags?post=22989461"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/wearepropos.es\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=22989461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}