{"id":31767,"date":"2021-11-12T18:46:42","date_gmt":"2021-11-12T17:46:42","guid":{"rendered":"http:\/\/wearepropos.es\/propos-obtient-sa-deuxieme-selection-clap-avec-la-campagne-convivir\/"},"modified":"2021-11-12T18:46:42","modified_gmt":"2021-11-12T17:46:42","slug":"propos-obtient-sa-deuxieme-selection-clap-avec-la-campagne-convivir","status":"publish","type":"post","link":"https:\/\/wearepropos.es\/fr\/propos-obtient-sa-deuxieme-selection-clap-avec-la-campagne-convivir\/","title":{"rendered":"Prop\u00f3s obtient sa deuxi\u00e8me s\u00e9lection \u00ab\u00a0Clap\u00a0\u00bb avec la campagne \u00ab\u00a0Convivir\u00a0\u00bb."},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]L’\u00e9dition 2021 des prix internationaux CLAP pour le design ib\u00e9ro-am\u00e9ricain a r\u00e9compens\u00e9 la campagne publicitaire institutionnelle \u00ab\u00a0Convivir, contener, convencer\u00a0\u00bb, r\u00e9alis\u00e9e par Prop\u00f3s.<\/p>\n

En 2021, le d\u00e9partement du bien-\u00eatre animal a approuv\u00e9 un nouveau programme municipal pour la protection et la r\u00e9gulation de la coexistence des colonies de chats dans la ville.<\/p>\n

Les techniciens municipaux ont contact\u00e9 Prop\u00f3s. cr\u00e9er et diffuser une campagne publicitaire en expliquant ses objectifs et son contenu. La campagne de publicit\u00e9 institutionnelle a atteint la population principalement par le biais de la publicit\u00e9 ext\u00e9rieure.<\/p>\n

Le texte cr\u00e9atif destin\u00e9 au secteur public s’articule autour de la coexistence des populations, des avantages mutuels qu’elle g\u00e9n\u00e8re dans la ville et de la n\u00e9cessit\u00e9 de concilier les droits de la vie animale et le droit des personnes \u00e0 la ville.<\/p>\n

Par un jeu lexical, avec des verbes compos\u00e9s et par la pr\u00e9position CON, le b\u00e9n\u00e9fice pour les deux populations a \u00e9t\u00e9 signifi\u00e9.<\/p>\n

Les illustrations, r\u00e9alis\u00e9es par le c\u00e9l\u00e8bre illustrateur madril\u00e8ne Ricardo Polo, expriment le consensus, l’accord entre les hommes et les animaux, et la victoire commune de tous, gr\u00e2ce au nouveau programme municipal.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

La reconnaissance ib\u00e9ro-am\u00e9ricaine vient r\u00e9compenser la direction cr\u00e9ative d’une campagne de publicit\u00e9 institutionnelle.<\/p>\n","protected":false},"author":4,"featured_media":31297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[522,567,565,523,519],"tags":[574,581,576,582,570,579],"dipi_cpt_category":[],"class_list":["post-31767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agenda-2030","category-blog-faits-marquants","category-communiques-de-presse","category-image-de-marque-et-objectif","category-propositions","tag-administration-publique","tag-direction-de-la-creation","tag-prix-clap","tag-publicite-institutionnelle","tag-secteur-public","tag-verdicts"],"yoast_head":"\nProp\u00f3s obtient sa deuxi\u00e8me s\u00e9lection "Clap" avec la campagne 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