{"id":31802,"date":"2020-11-10T19:15:28","date_gmt":"2020-11-10T18:15:28","guid":{"rendered":"http:\/\/wearepropos.es\/propos-remporte-sa-premiere-selection-clap-grace-a-son-image-de-marque-en-faveur-du-bien-etre-des-animaux\/"},"modified":"2020-11-10T19:15:28","modified_gmt":"2020-11-10T18:15:28","slug":"propos-remporte-sa-premiere-selection-clap-grace-a-son-image-de-marque-en-faveur-du-bien-etre-des-animaux","status":"publish","type":"post","link":"https:\/\/wearepropos.es\/fr\/propos-remporte-sa-premiere-selection-clap-grace-a-son-image-de-marque-en-faveur-du-bien-etre-des-animaux\/","title":{"rendered":"Prop\u00f3s remporte sa premi\u00e8re \u00ab\u00a0s\u00e9lection Clap\u00a0\u00bb gr\u00e2ce \u00e0 son image de marque en faveur du bien-\u00eatre des animaux"},"content":{"rendered":"

Le jury du concours international de design et de strat\u00e9gie de marque Clap a d\u00e9cid\u00e9 aujourd’hui d’attribuer une s\u00e9lection Clap \u00e0 EME Branding, d\u00e9sormais Prop\u00f3s, pour son travail de strat\u00e9gie de marque en faveur de la politique de protection des animaux \u00e0 Logro\u00f1o.<\/p>\n

Dans la cat\u00e9gorie illustration publicitaire et promotionnelle, les membres du jury ont salu\u00e9 le travail du bureau d’\u00e9tudes et la confiance du client dans la qualit\u00e9 de la conception.<\/p>\n

L’illustration r\u00e9sume l’objectif strat\u00e9gique du nouveau service de protection des animaux de Logro\u00f1o : cr\u00e9er une ville respectueuse des animaux.<\/p>\n

L’id\u00e9e cr\u00e9ative qui sous-tend le travail de l’illustrateur madril\u00e8ne Ricardo Polo est la visibilit\u00e9 des populations animales dans l’espace public de la ville. La cr\u00e9ativit\u00e9 principale interpr\u00e8te les principaux monuments de la ville avec des figures animales : l’Espol\u00f3n est maintenant un chien, le monument \u00e0 l’ouvrier est un l\u00e9vrier et la femme de la fontaine, pr\u00e8s de l’h\u00f4tel de ville, est maintenant un chat.<\/p>\n

Ce r\u00e9sum\u00e9 graphique montre le travail strat\u00e9gique de Prop\u00f3s, dans lequel \u00ab\u00a0l’obtention d’une ville respectueuse des animaux\u00a0\u00bb est bas\u00e9e sur la politique dite \u00ab\u00a0z\u00e9ro\u00a0\u00bb : z\u00e9ro abandon, z\u00e9ro abattage et z\u00e9ro agression envers les animaux dans la ville et sur l’alignement des objectifs du d\u00e9partement avec les objectifs de d\u00e9veloppement durable, auxquels il contribue directement ou indirectement de mani\u00e8re transversale.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les prix internationaux Clap r\u00e9compensent les meilleurs travaux en mati\u00e8re de strat\u00e9gie de marque sur le march\u00e9 ib\u00e9ro-am\u00e9ricain.<\/p>\n","protected":false},"author":4,"featured_media":31054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[520,565,521,523,519,543],"tags":[],"dipi_cpt_category":[],"class_list":["post-31802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr","category-communiques-de-presse","category-droits-de-lhomme-et-entreprises","category-image-de-marque-et-objectif","category-propositions","category-secteur-public"],"yoast_head":"\nProp\u00f3s remporte sa premi\u00e8re "s\u00e9lection Clap" gr\u00e2ce \u00e0 son image de marque en faveur du bien-\u00eatre des animaux – Prop\u00f3s | Sostenibilidad, ESG, Branding y 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