{"id":31893,"date":"2022-12-01T12:21:35","date_gmt":"2022-12-01T11:21:35","guid":{"rendered":"http:\/\/wearepropos.es\/proyectos\/bataille-de-fleurs\/"},"modified":"2023-09-09T12:51:32","modified_gmt":"2023-09-09T10:51:32","slug":"bataille-de-fleurs","status":"publish","type":"project","link":"https:\/\/wearepropos.es\/fr\/project\/bataille-de-fleurs\/","title":{"rendered":"Bataille de fleurs"},"content":{"rendered":"

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Motorhaus<\/h3>\n

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Batalla de flores<\/h3>\n

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Bataille de fleurs<\/h3>\n

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Flores, flores queremos flores, flores.
<\/span><\/span><\/h1>\n

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Fleurs, fleurs
\nnous voulons des fleurs, des fleurs.<\/h1>\n

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Secteur<\/h3>\n

Gouvernement<\/p>\n

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Services<\/h3>\n

Objectif et image de marque
\nDurabilit\u00e9
\nImpact social<\/h4>\n

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Batalla de Flores est une initiative publique-priv\u00e9e qui vise \u00e0 impliquer les citoyens dans les processus de d\u00e9veloppement \u00e9cologique et de renaturalisation urbaine.<\/span><\/h2>\n

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Pr\u00e9sentation<\/h3>\n

Batalla de flores est une initiative d’impact environnemental d\u00e9velopp\u00e9e par Prop\u00f3s en Catalogne. <\/span><\/p>\n

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Il s’agit d’une activit\u00e9 communautaire visant \u00e0 impliquer la population dans la conservation et le d\u00e9veloppement \u00e9cologique urbain. <\/span><\/p>\n

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Conceptualisation et organisation<\/h3>\n

Pendant une semaine, le conseil municipal a c\u00e9d\u00e9 diff\u00e9rents espaces ouverts et a permis aux citoyens de participer \u00e0 une bataille de fleurs. Par groupes et dans diff\u00e9rents quartiers de la ville, les voisins repeuplent les espaces urbains et naturalisent la ville.<\/span><\/p>\n

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El sistema de comunicaci\u00f3n gr\u00e1fica se dividi\u00f3 en dos composiciones para atender dos \u00e1reas estrat\u00e9gicas de negocio: por un lado, el core de la actividad, que es la venta de veh\u00edculos; y por otro, el desarrollo de marca y corporativo, as\u00ed como la oferta de servicios corporativos, sello distintivo de la compa\u00f1\u00eda: su factor diferencial.<\/span><\/p>\n

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Les citoyens ont re\u00e7u un kit de semences et de plantation et le groupe de personnes ayant r\u00e9alis\u00e9 le plus grand nombre de zones d’intervention \u00e9cologique a \u00e9t\u00e9 d\u00e9clar\u00e9 vainqueur.<\/span><\/p>\n

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Outre la conceptualisation et l’organisation de l’initiative, notre \u00e9quipe s’est \u00e9galement charg\u00e9e de la gestion cr\u00e9ative et publicitaire de Batalla de Flores.<\/span><\/p>\n

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Vila de Gr\u00e0cia<\/p>\n","protected":false},"author":1,"featured_media":22989017,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[710,1063],"project_tag":[1025,1033,1026,1029,1023,1031,1028,1021,1024,791,1027,1030,1032,1020,795,1022,761],"class_list":["post-31893","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-conseil-en-matiere-de-developpement-durable-et-desg","project_category-direction-creative-et-publicite","project_tag-action-municipale","project_tag-citoyen","project_tag-culture","project_tag-developpement-environnemental","project_tag-espace-communautaire","project_tag-espaces-verts","project_tag-espagne","project_tag-impact-social","project_tag-intervention-communautaire","project_tag-lenvironnement","project_tag-municipalites","project_tag-naturel","project_tag-participation","project_tag-projet-a-impact-social","project_tag-renaturalisation","project_tag-responsabilite-environnementale","project_tag-ville"],"yoast_head":"\nBataille 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