{"id":31906,"date":"2023-01-26T10:23:46","date_gmt":"2023-01-26T09:23:46","guid":{"rendered":"http:\/\/wearepropos.es\/proyectos\/president-des-services-sociaux\/"},"modified":"2023-08-22T11:40:49","modified_gmt":"2023-08-22T09:40:49","slug":"president-des-services-sociaux","status":"publish","type":"project","link":"https:\/\/wearepropos.es\/fr\/project\/president-des-services-sociaux\/","title":{"rendered":"Chaire de services sociaux"},"content":{"rendered":"

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Motorhaus<\/h3>\n

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Universidad de La Rioja<\/h3>\n

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Universit\u00e9 de La Rioja<\/h3>\n

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C\u00e1tedra de Servicios Sociales
<\/span><\/span><\/h1>\n

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Pr\u00e9sident des services sociaux<\/h1>\n

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Secteur<\/h3>\n

L’\u00e9ducation<\/p>\n

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Capacit\u00e9s<\/h3>\n

Objectif et image de marque
\n<\/h4>\n

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La chaire de services sociaux de l’universit\u00e9 de La Rioja est une structure universitaire transdisciplinaire charg\u00e9e du transfert de connaissances, de l’observation et de la recherche, ainsi que de la formation continue de l’administration autonome de La Rioja et du secteur tertiaire dans le domaine des affaires sociales et de la durabilit\u00e9 humaine.<\/span><\/h2>\n

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Pr\u00e9sentation<\/h3>\n

La chaire de services sociaux est le fruit d’un accord entre l’administration autonome de La Rioja et l’universit\u00e9 de La Rioja, un campus public d’excellence internationale.<\/span><\/p>\n

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Il est con\u00e7u comme un groupe de r\u00e9flexion sur les politiques sociales dans lequel les autorit\u00e9s publiques et le secteur tertiaire peuvent trouver le transfert de connaissances n\u00e9cessaire, la recherche appliqu\u00e9e, les propositions d’innovation sociale et un processus continu de formation pour la profession sociale et l’emploi public dans La Rioja.<\/span><\/p>\n

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Conceptualisation et organisation<\/h3>\n

L’Universit\u00e9 de La Rioja a collabor\u00e9 avec Prop\u00f3s pour d\u00e9finir une identit\u00e9 visuelle conforme \u00e0 l’objectif et \u00e0 la mission fondatrice de la chaire.<\/span><\/p>\n

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El sistema de comunicaci\u00f3n gr\u00e1fica se dividi\u00f3 en dos composiciones para atender dos \u00e1reas estrat\u00e9gicas de negocio: por un lado, el core de la actividad, que es la venta de veh\u00edculos; y por otro, el desarrollo de marca y corporativo, as\u00ed como la oferta de servicios corporativos, sello distintivo de la compa\u00f1\u00eda: su factor diferencial.<\/span><\/p>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ custom_margin=\u00a0\u00bb6px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-10px||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb36px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb65px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|30px||30px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

L’architecture de la marque de la Chaire de services sociaux et de gouvernance est structur\u00e9e par des crit\u00e8res de \u00ab\u00a0forte adh\u00e9sion\u00a0\u00bb, pr\u00e9sid\u00e9e par la marque principale, sur laquelle est appliqu\u00e9e sa propre expression visuelle pour singulariser, adapter et unifier les processus, les op\u00e9rations et les activit\u00e9s de communication de la Chaire de services sociaux et de gouvernance. <\/span><\/p>\n

En tant que structure cr\u00e9\u00e9e au sein de l’organisation, la signature des diff\u00e9rents produits, activit\u00e9s et op\u00e9rations doit \u00eatre \u00e9troitement li\u00e9e \u00e0 la marque de l’universit\u00e9, ce qui se traduit par une plus grande visibilit\u00e9 de la contribution du campus \u00e0 l’environnement social auquel il participe.<\/p>\n

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Pour donner une coh\u00e9sion et une coh\u00e9rence communicative aux op\u00e9rations, activit\u00e9s et produits de la Chaire, deux lignes d’expression visuelle ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9es.<\/p>\n

Le premier d’entre eux, de nature corporative, Corporate Expression, est construit pour r\u00e9pondre aux besoins institutionnels de la nouvelle chaire et pour les processus li\u00e9s \u00e0 la chaire en tant que structure et en tant qu’\u00e9quipe de recherche.
\n<\/span><\/p>\n

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L’expression scientifique, deuxi\u00e8me ligne d’expression, est construite pour r\u00e9pondre aux besoins li\u00e9s \u00e0 la mission et \u00e0 l’action de la chaire et pour donner un sens au transfert des r\u00e9sultats et \u00e0 l’agenda de diffusion culturelle de l’organisation.<\/p>\n

Cette expression visuelle renforce les valeurs d’innovation, de transfert et de n\u0153uds de r\u00e9seaux.
\n<\/span><\/p>\n

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Gestion de la marque et de la 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