{"id":31912,"date":"2022-11-28T10:45:52","date_gmt":"2022-11-28T09:45:52","guid":{"rendered":"http:\/\/wearepropos.es\/proyectos\/ville-amie-des-animaux\/"},"modified":"2023-09-09T12:52:18","modified_gmt":"2023-09-09T10:52:18","slug":"ville-amie-des-animaux","status":"publish","type":"project","link":"https:\/\/wearepropos.es\/fr\/project\/ville-amie-des-animaux\/","title":{"rendered":"Ville amie des animaux"},"content":{"rendered":"

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Motorhaus<\/h3>\n

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Logro\u00f1o<\/h3>\n

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Logro\u00f1o, ville du bien-\u00eatre animal<\/h3>\n

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Ciudad amiga de los animales
<\/span><\/span><\/h1>\n

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Amoureux des animaux<\/h1>\n

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Secteur<\/h3>\n

Gouvernement<\/p>\n

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Services<\/h3>\n

Objectif et image de marque
\n<\/h4>\n

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Une campagne d’activation de la marque a \u00e9t\u00e9 mise au point afin de pr\u00e9senter la politique publique en mati\u00e8re de bien-\u00eatre animal \u00e0 ses publics cibles et \u00e0 la population de Logro\u00f1o.<\/span><\/h2>\n

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Pr\u00e9sentation<\/h3>\n

Le concept cr\u00e9atif de la campagne appelait \u00e0 la visibilit\u00e9 des animaux dans l’espace urbain et r\u00e9fl\u00e9chissait \u00e0 la n\u00e9cessit\u00e9 d’\u00e9voluer vers une soci\u00e9t\u00e9 tol\u00e9rante qui coexiste avec la vie animale urbaine.<\/span><\/p>\n

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La marque Animal Welfare est int\u00e9gr\u00e9e \u00e0 la marque institutionnelle du conseil municipal de Logro\u00f1o et gagne en importance gr\u00e2ce \u00e0 un ensemble de constantes graphiques qui lui sont propres et \u00e0 diff\u00e9rents syst\u00e8mes de communication afin de la personnaliser et de la rendre unique.<\/span><\/p>\n

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Faire de Logro\u00f1o une ville respectueuse des animaux. C’est l’objectif strat\u00e9gique que nous avons fix\u00e9 pour la politique de bien-\u00eatre animal, en posant comme principe de base le ZERO : z\u00e9ro abattage, z\u00e9ro maltraitance et z\u00e9ro abandon d’animaux dans la ville.<\/span><\/p>\n

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El sistema de comunicaci\u00f3n gr\u00e1fica se dividi\u00f3 en dos composiciones para atender dos \u00e1reas estrat\u00e9gicas de negocio: por un lado, el core de la actividad, que es la venta de veh\u00edculos; y por otro, el desarrollo de marca y corporativo, as\u00ed como la oferta de servicios corporativos, sello distintivo de la compa\u00f1\u00eda: su factor diferencial.<\/span><\/p>\n

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Afin de rendre visible la vie animale dans l’espace public, les monuments les plus importants de la ville ont \u00e9t\u00e9 interpr\u00e9t\u00e9s du point de vue des animaux.<\/span><\/p>\n

Une ligne d’horizon de la ville et trois personnages ont \u00e9t\u00e9 r\u00e9alis\u00e9s, interpr\u00e9tant le monument \u00e0 Espartero, le monument \u00e0 l’ouvrier et la fontaine populaire qui m\u00e8ne aux services municipaux de la mairie de Logro\u00f1o.<\/p>\n

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Conseil municipal de 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