{"id":31914,"date":"2023-02-28T10:49:45","date_gmt":"2023-02-28T09:49:45","guid":{"rendered":"http:\/\/wearepropos.es\/proyectos\/de-bons-hotels-pour-le-monde-entier\/"},"modified":"2023-08-22T11:40:36","modified_gmt":"2023-08-22T09:40:36","slug":"de-bons-hotels-pour-le-monde-entier","status":"publish","type":"project","link":"https:\/\/wearepropos.es\/fr\/project\/de-bons-hotels-pour-le-monde-entier\/","title":{"rendered":"Bons h\u00f4tels pour le monde"},"content":{"rendered":"

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Residuos org\u00e1nicos<\/h3>\n

\u00a0\u00bb content_phone=\u00a0\u00bb <\/p>\n

Rental FF&E<\/h3>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ text_text_color=\u00a0\u00bb#6884a0″ text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_font=\u00a0\u00bbbold||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#6884a0″ header_3_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_margin=\u00a0\u00bb4px||8px|||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb4px||8px|||\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-14px||-8px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb17px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Location FF&E<\/h3>\n

[\/et_pb_text][et_pb_text content_tablet=\u00a0\u00bb <\/p>\n

El marr\u00f3n
tiene su
punto<\/span><\/span><\/h1>\n

\u00a0\u00bb content_phone=\u00a0\u00bb <\/p>\n

Hoteles buenos para el mundo<\/h1>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ custom_margin=\u00a0\u00bb||2px|-3px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb5px||16px|-3px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb5px||25px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

De bons h\u00f4tels pour le monde entier<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-44px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||10px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/wearepropos.es\/wp-content\/uploads\/2023\/06\/Banner-Principal-01-scaled.jpg\u00a0\u00bb title_text=\u00a0\u00bbBanner-Principal-01″ src_tablet=\u00a0\u00bb\u00a0\u00bb src_phone=\u00a0\u00bbhttp:\/\/wearepropos.es\/wp-content\/uploads\/2023\/06\/Banner-Vertical-3.jpg\u00a0\u00bb src_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb96%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.18.0″ background_color=\u00a0\u00bb#f0f6ff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb75px||35px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb75px||48px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb55px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_5,1_5,3_5″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.18.0″ width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb38px\u00a0\u00bb custom_margin=\u00a0\u00bb-37px|auto|-5px|auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||26px||false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.18.0″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb5px||5px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ text_text_color=\u00a0\u00bb#6884a0″ text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_font=\u00a0\u00bbbold||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#6884a0″ header_3_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb-3px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb28px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Secteurs<\/h3>\n

Finance, FF&E<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ text_text_color=\u00a0\u00bb#6884a0″ text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_font=\u00a0\u00bbbold||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#6884a0″ header_3_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb-7px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb22px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Capacit\u00e9s<\/h3>\n

Planification strat\u00e9gique
\nDurabilit\u00e9
\nObjectif et image de marque<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5″ _builder_version=\u00a0\u00bb4.18.0″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb5px||5px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.18.0″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb5px||5px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ text_font=\u00a0\u00bbp||||||||\u00a0\u00bb min_height=\u00a0\u00bb143px\u00a0\u00bb custom_margin=\u00a0\u00bb||15px|||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||23px|||\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||23px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb23px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb23px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Rental FF&E est une plateforme pour la conception, les espaces et les \u00e9quipements durables.<\/h2>\n

Elle promeut \u00e9galement des solutions financi\u00e8res durables pour soutenir l’impact positif du tourisme et du commerce partout dans le monde.<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb95%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||-5px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||-5px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||-5px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb28px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb42px||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px||0px||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/wearepropos.es\/wp-content\/uploads\/2023\/06\/Sketch-Effect.png\u00a0\u00bb title_text=\u00a0\u00bbSketch-Effect\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb width=\u00a0\u00bb94%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb||12px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,2_3″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.21.0″ custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb70px||4px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ custom_margin=\u00a0\u00bb13px||28px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pr\u00e9sentation<\/h3>\n

Bas\u00e9e \u00e0 Barcelone et pr\u00e9sente sur le march\u00e9 latino-am\u00e9ricain, Rental FF&E est une entreprise de conception durable, d’espace et d’\u00e9quipement pour les h\u00f4tels, les restaurants et les \u00e9tablissements commerciaux.<\/p>\n

L’entreprise apporte une vision innovante et durable au secteur des articles de bureau pour soutenir l’impact du tourisme et du commerce partout dans le monde. <\/p>\n

Gr\u00e2ce \u00e0 une offre financi\u00e8re durable, elle garantit l’acc\u00e8s financier et la facilit\u00e9 d’acc\u00e8s et permet le renouvellement r\u00e9gulier des espaces et des \u00e9quipements, auxquels elle assure un cycle de vie plus long, par le biais d’op\u00e9rations de rachat.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.18.0″ background_color=\u00a0\u00bb#f0f6ff\u00a0\u00bb custom_margin=\u00a0\u00bb-4px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb8px||0px||false|false\u00a0\u00bb border_radii=\u00a0\u00bboff||||\u00a0\u00bb border_radii_tablet=\u00a0\u00bb\u00a0\u00bb border_radii_phone=\u00a0\u00bboff||0px|0px|\u00a0\u00bb border_radii_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ background_color=\u00a0\u00bb#ffffff\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb95%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb401px\u00a0\u00bb min_height_tablet=\u00a0\u00bb401px\u00a0\u00bb min_height_phone=\u00a0\u00bb\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#00ffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.21.0″ border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/wearepropos.es\/wp-content\/uploads\/2023\/06\/Captura-de-pantalla-2023-06-21-a-las-16.25.50.png\u00a0\u00bb title_text=\u00a0\u00bbCaptura de pantalla 2023-06-21 a las 16.25.50″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.18.0″ background_color=\u00a0\u00bb#f0f6ff\u00a0\u00bb z_index=\u00a0\u00bb999″ custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb40px||25px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb3″ make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ custom_margin=\u00a0\u00bb-22px|auto||auto||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-37px|auto|-70px|auto|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb48px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb42px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ custom_padding=\u00a0\u00bb25px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb17px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb35px||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

D\u00e9finition du projet<\/h3>\n

L’\u00e9quipe de communication et de d\u00e9veloppement durable de l’entreprise nous a contact\u00e9s pour travailler sur diff\u00e9rents aspects de la marque de l’entreprise :<\/p>\n

    \n
  • \n

    L’objet et l’identit\u00e9 de l’entreprise, qui ont \u00e9t\u00e9 \u00e9tay\u00e9s par des actions telles que la conceptualisation de son livre de marque, de son r\u00e9cit de marque et de son argumentaire d’entreprise.<\/p>\n<\/li>\n

  • \n

    La conceptualisation et la cr\u00e9ation d’une identit\u00e9 visuelle d’entreprise, coh\u00e9rente et claire avec sa proposition de marque et son identit\u00e9 d’entreprise.<\/p>\n

  • \n

    Son plan de d\u00e9veloppement durable, qui a donn\u00e9 lieu \u00e0 la cr\u00e9ation de nouvelles initiatives d’entreprise, telles que la GCS ou garantie de gestion durable, qui combine la bonne gouvernance (G) et la responsabilit\u00e9 environnementale (E).<\/p>\n<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.18.0″ background_color=\u00a0\u00bb#f0f6ff\u00a0\u00bb z_index=\u00a0\u00bb999″ custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb3px||12px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ background_color=\u00a0\u00bb#ffffff\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb95%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb401px\u00a0\u00bb min_height_tablet=\u00a0\u00bb401px\u00a0\u00bb min_height_phone=\u00a0\u00bb\u00a0\u00bb 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    OBJECTIF ET IDENTIT\u00c9 DE L’ENTREPRISE<\/h3>\n

    R\u00e9imaginez votre espace est le slogan de Rental FF&E, qui est aussi la synth\u00e8se de son objectif : contribuer \u00e0 l’impact positif du tourisme et de la restauration sur la plan\u00e8te. \u00c0 cette fin, un slogan a \u00e9t\u00e9 cr\u00e9\u00e9 pour faire appel \u00e0 sa mission, celle de r\u00e9imaginer les espaces, et \u00e0 celle de son nouvel objectif : r\u00e9imaginer l’espace dans lequel nous vivons tous, notre espace commun, la plan\u00e8te.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ background_color=\u00a0\u00bb#f0f6ff\u00a0\u00bb custom_padding=\u00a0\u00bb1px||127px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.21.0″ width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb95%\u00a0\u00bb 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    C’est \u00e0 partir de ce postulat que l’ensemble du r\u00e9cit de la marque et de l’argumentaire de l’entreprise a \u00e9t\u00e9 structur\u00e9. Outre l’explication du facteur diff\u00e9rentiel et des avantages concurrentiels de Rental, l’avantage intangible de la durabilit\u00e9 auquel le mod\u00e8le contribue a \u00e9t\u00e9 explicit\u00e9.<\/span><\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||-15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb3px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb3px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb23px|35px|0px|35px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Une fois les questions strat\u00e9giques de l’image de marque structur\u00e9es, nous avons commenc\u00e9 \u00e0 travailler sur l’identit\u00e9 visuelle et la s\u00e9miotique de l’entreprise, c’est-\u00e0-dire l’ensemble des signes qui d\u00e9finissent la location.<\/span><\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ min_height=\u00a0\u00bb125px\u00a0\u00bb custom_margin=\u00a0\u00bb9px||10px|||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||-15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb5px||16px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb3px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb23px|35px|0px|35px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    L’identit\u00e9 visuelle de Rental prend comme point de d\u00e9part les concepts et les attributs qui la rendent diff\u00e9rente, tels que la circularit\u00e9, la durabilit\u00e9 ou la facilit\u00e9.<\/span><\/p>\n

    Nous avons dot\u00e9 l’entreprise d’un syst\u00e8me visuel conforme \u00e0 sa mission et \u00e0 son objectif : les espaces, en utilisant le plan graphique comme \u00e9l\u00e9ment principal pour la cr\u00e9ation et le d\u00e9veloppement d’applications, de supports et d’\u00e9l\u00e9ments de communication de la marque.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb95%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb15px|auto|-15px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb40px|auto|-15px|auto|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb13px||-15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb 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    la durabilit\u00e9<\/h3>\n

    La planification strat\u00e9gique de l’entreprise en mati\u00e8re de d\u00e9veloppement durable a \u00e9t\u00e9 abord\u00e9e \u00e0 partir d’un double processus de mat\u00e9rialit\u00e9 : l’environnement sur l’entreprise et l’entreprise sur l’environnement. Un plan de d\u00e9veloppement durable r\u00e9alisable et mesurable a ainsi \u00e9t\u00e9 \u00e9tabli pour le moyen terme, l’id\u00e9e \u00e9tant de faire progresser le d\u00e9veloppement durable au fur et \u00e0 mesure de l’\u00e9volution de l’entreprise et de son d\u00e9veloppement.<\/p>\n

    Cette id\u00e9e de durabilit\u00e9 r\u00e9ciproque a conduit \u00e0 l’\u00e9mergence d’initiatives telles que la Sustainable Stewardship Guarantee (SCG). Le GCS est un syst\u00e8me num\u00e9rique incorpor\u00e9 dans chacun des \u00e9quipements de Rental FF&E qui nous permet de conna\u00eetre, en temps r\u00e9el, l’origine, la provenance et le cycle de vie de chaque produit, gr\u00e2ce \u00e0 la tra\u00e7abilit\u00e9, \u00e0 la transparence et \u00e0 l’ouverture des donn\u00e9es.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb95%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb15px|auto|-15px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb40px|auto|-15px|auto|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-11px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb44px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/wearepropos.es\/wp-content\/uploads\/2023\/06\/Rental004.jpg\u00a0\u00bb title_text=\u00a0\u00bbRental004″ align=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb1px||16px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb1px||16px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb10px||16px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb34px||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_radii=\u00a0\u00bbon|7px|7px|7px|7px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/wearepropos.es\/wp-content\/uploads\/2023\/06\/Rental008.jpg\u00a0\u00bb title_text=\u00a0\u00bbRental008″ align=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb1px||16px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb1px||16px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-27px||16px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ border_radii=\u00a0\u00bbon|7px|7px|7px|7px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Objectif strat\u00e9gique, image de marque et durabilit\u00e9<\/p>\n","protected":false},"author":4,"featured_media":22989011,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[710,674,672],"project_tag":[1042,1038,675,745,1040,740,1036,1037,766,1034,1044,678,762,1046,1035,685,692,370,1015,1039],"class_list":["post-31914","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-conseil-en-matiere-de-developpement-durable-et-desg","project_category-limage-de-marque-lobjectif-et-la-marque","project_category-page-daccueil-success-stories","project_tag-certification-de-la-durabilite","project_tag-communication-de-la-marque","project_tag-conception-graphique","project_tag-creation-de-marque","project_tag-criteres-esg","project_tag-entreprise","project_tag-equipement","project_tag-equipements","project_tag-esg-fr","project_tag-ffe-fr","project_tag-financement-durable","project_tag-image-de-marque","project_tag-la-durabilite","project_tag-la-finance-durable","project_tag-location","project_tag-logo-fr","project_tag-logo-fr-2","project_tag-logotipo","project_tag-marque","project_tag-plan-de-developpement-durable"],"yoast_head":"\nBons h\u00f4tels pour le monde – Prop\u00f3s | Sostenibilidad, ESG, Branding y Comunicaci\u00f3n en Madrid, Barcelona y Ginebra<\/title>\n<meta name=\"description\" content=\"R\u00e9imaginer votre espace, votre monde, c'est l'objectif de Rental FF&E, qui conduit la transformation des espaces et des installations pour transformer le tourisme et le monde. 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