{"id":31935,"date":"2022-11-28T10:24:22","date_gmt":"2022-11-28T09:24:22","guid":{"rendered":"http:\/\/wearepropos.es\/proyectos\/brown-a-son-mot-a-dire\/"},"modified":"2023-08-22T11:42:02","modified_gmt":"2023-08-22T09:42:02","slug":"brown-a-son-mot-a-dire","status":"publish","type":"project","link":"https:\/\/wearepropos.es\/fr\/project\/brown-a-son-mot-a-dire\/","title":{"rendered":"R\u00e9sidus organiques"},"content":{"rendered":"

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Residuos org\u00e1nicos<\/h3>\n

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Residuos org\u00e1nicos<\/h3>\n

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Collecte des mati\u00e8res organiques<\/h3>\n

[\/et_pb_text][et_pb_text content_tablet=\u00a0\u00bb <\/p>\n

El marr\u00f3n
tiene su
punto<\/span><\/span><\/h1>\n

\u00a0\u00bb content_phone=\u00a0\u00bb <\/p>\n

El marr\u00f3n
tiene su punto<\/span><\/span><\/h1>\n

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Brown a son mot \u00e0 dire<\/h1>\n

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Secteur<\/h3>\n

Gouvernement<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ text_text_color=\u00a0\u00bb#6884a0″ text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_font=\u00a0\u00bbbold||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#6884a0″ header_3_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb-7px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb22px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Capacit\u00e9s<\/h3>\n

Planification strat\u00e9gique
\nDurabilit\u00e9
\nObjectif et image de marque<\/h4>\n

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Logro\u00f1o a commenc\u00e9 en 2021 la collecte s\u00e9lective des d\u00e9chets organiques dans la ville, par le biais du conteneur brun, qui a \u00e9t\u00e9 progressivement d\u00e9ploy\u00e9 dans diff\u00e9rents districts et quartiers de la ville.<\/h2>\n

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Pr\u00e9sentation<\/h3>\n

Le travail r\u00e9alis\u00e9 par Prop\u00f3s pour l’UTE Logro\u00f1o Limpi\u00f3 s’est articul\u00e9 autour de trois grands axes. <\/span><\/p>\n

    \n
  • \n

    Planification strat\u00e9gique, \u00e9tablissement d’un calendrier pour la mise en \u0153uvre de la collecte s\u00e9par\u00e9e des d\u00e9chets organiques. <\/span><\/p>\n<\/li>\n

  • \n

    Diffusion, par le biais d’un plan de publicit\u00e9 institutionnelle et de la direction cr\u00e9ative de la campagne. <\/span><\/p>\n<\/li>\n

  • \n

    L’appropriation et l’impact, par le biais d’une programmation culturelle dans les quartiers et districts de la ville. <\/span><\/p>\n<\/li>\n

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    PLAN DIRECTEUR \u00ab\u00a0LOGRO\u00d1O+1<\/h3>\n

    Le premier travail de Prop\u00f3s a consist\u00e9 \u00e0 r\u00e9diger le rapport strat\u00e9gique et \u00e0 planifier la mise en \u0153uvre de la collecte biologique dans la ville. <\/p>\n

    Ce plan directeur, appel\u00e9 \u00ab\u00a0Logro\u00f1o+1\u00a0\u00bb, d\u00e9finit les diff\u00e9rents objectifs, les phases et le processus de mise en \u0153uvre, qui a \u00e9t\u00e9 guid\u00e9 par une gouvernance participative et communautaire.<\/span><\/p>\n

    [\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/logronomasuno.es\/wp-content\/uploads\/2021\/04\/Power-Web.pdf\u00a0\u00bb button_text=\u00a0\u00bbDescargar programa\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bb#3a4781″ button_border_width=\u00a0\u00bb5px\u00a0\u00bb button_border_color=\u00a0\u00bb#3a4781″ button_letter_spacing=\u00a0\u00bb-1px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.18.0″ background_color=\u00a0\u00bb#f0f6ff\u00a0\u00bb z_index=\u00a0\u00bb999″ custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb3px||12px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb3″ make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb95%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb-22px|auto||auto||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-21px|auto|26px|auto|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb37px||6px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb80px||50px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_video src=\u00a0\u00bbhttps:\/\/www.youtube.com\/watch?v=J26BHGccs0U\u00a0\u00bb image_src=\u00a0\u00bbhttp:\/\/wearepropos.es\/wp-content\/uploads\/2023\/06\/Captura-de-pantalla-2023-06-15-a-las-16.35.53.png\u00a0\u00bb play_icon_color=\u00a0\u00bb#5669b0″ font_icon=\u00a0\u00bb\uf167||fa||400″ thumbnail_overlay_color=\u00a0\u00bbrgba(39,51,73,0.66)\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ background_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_padding=\u00a0\u00bb1px||2px|||\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb3″ make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ min_height=\u00a0\u00bb434px\u00a0\u00bb min_height_tablet=\u00a0\u00bb434px\u00a0\u00bb min_height_phone=\u00a0\u00bb434px\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb-22px|auto||auto||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px|auto|-80px|auto|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb80px||75px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb80px||50px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text content_tablet=\u00a0\u00bb\u00a0\u00bb content_phone=\u00a0\u00bb <\/p>\n

    \u2018Logro\u00f1o+1\u2019 es el resultado de un ejercicio de naming con el que expresar que un Logro\u00f1o que recicla la org\u00e1nica es un Logro\u00f1o mejor y trata de reflejar la idea de que cada persona de la ciudad que se suma al reciclaje org\u00e1nico (+1) es una ciudad m\u00e1s verde y m\u00e1s sostenible.<\/span><\/p>\n

    \u2018+1\u2019 en el argot coloquial, muy reconocible en redes sociales y aplicaciones de mensajer\u00eda, es una expresi\u00f3n que vincula a la persona con una reflexi\u00f3n, una causa, o una afirmaci\u00f3n expresada por otra. Es una voz social de respaldo.\u00a0\u00bb content_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-10px||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    Logro\u00f1o+1″ est le r\u00e9sultat d’un exercice de d\u00e9nomination visant \u00e0 exprimer qu’un Logro\u00f1o qui recycle les mati\u00e8res organiques est un meilleur Logro\u00f1o et tente de refl\u00e9ter l’id\u00e9e que chaque personne de la ville qui contribue au recyclage des mati\u00e8res organiques (+1) est une ville plus verte et plus durable.<\/span><\/p>\n

    Un \u00ab\u00a0+1″ en argot familier, tr\u00e8s reconnaissable dans les r\u00e9seaux sociaux et les applications de messagerie, est une expression qui associe une personne \u00e0 une pens\u00e9e, une cause ou une d\u00e9claration exprim\u00e9e par une autre. Il s’agit d’une voix sociale de soutien.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ background_color=\u00a0\u00bb#f0f6ff\u00a0\u00bb custom_padding=\u00a0\u00bb1px||2px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.21.0″ width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb95%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb4px|auto|23px|auto||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb4px|auto|36px|auto||\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-7px||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.18.0″ custom_padding=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/wearepropos.es\/wp-content\/uploads\/2023\/06\/Cubo-Marron-02.jpg\u00a0\u00bb title_text=\u00a0\u00bbCubo Marr\u00f3n 02″ align=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb1px||16px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb1px||16px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb1px||11px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_radii=\u00a0\u00bbon|7px|7px|7px|7px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.18.0″ custom_padding=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||-15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb3px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb3px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px|35px|0px|35px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Logro\u00f1o+1 inclut \u00e9galement l’id\u00e9e d’un nouveau conteneur, le conteneur brun, pour d\u00e9poser les mati\u00e8res organiques qui seront ensuite trait\u00e9es par les services municipaux pour la production de compost.<\/span><\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb3px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb3px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb29px|35px|0px|35px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    Nous avons dot\u00e9 le plan directeur d’une identit\u00e9 propre pour le programme et avons commenc\u00e9 \u00e0 le communiquer aux groupes d’int\u00e9r\u00eat, tels que les associations de quartier, les commer\u00e7ants et le secteur de l’h\u00f4tellerie et de la restauration, ainsi que dans le cadre des relations avec les m\u00e9dias.<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ background_color=\u00a0\u00bb#f0f6ff\u00a0\u00bb z_index=\u00a0\u00bb999″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb40px||52px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb3″ make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ custom_margin=\u00a0\u00bb-22px|auto||auto||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-37px|auto|-70px|auto|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb24px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb42px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ custom_padding=\u00a0\u00bb17px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb17px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb35px||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    LE BRUN N’A PAS TORT<\/h3>\n

    La deuxi\u00e8me phase du projet visait \u00e0 am\u00e9liorer la visibilit\u00e9 du service de collecte des d\u00e9chets organiques dans les points de collecte et \u00e0 promouvoir une culture du tri, du d\u00e9p\u00f4t et de la mise en d\u00e9charge des d\u00e9chets organiques dans la ville.<\/span><\/p>\n

    Pour ce double objectif – corporate et culturel – une campagne d’activation de la marque a \u00e9t\u00e9 con\u00e7ue avec le slogan \u00ab\u00a0Brown has its point\u00a0\u00bb, pour exprimer l’installation des nouveaux points bruns – des conteneurs – pour le d\u00e9p\u00f4t des d\u00e9chets organiques et les avantages du recyclage de la mati\u00e8re organique dans la ville.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ background_color=\u00a0\u00bb#f0f6ff\u00a0\u00bb custom_padding=\u00a0\u00bb1px||127px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.21.0″ width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb95%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb min_height=\u00a0\u00bb402px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||19px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.18.0″ custom_padding=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/wearepropos.es\/wp-content\/uploads\/2023\/06\/calle.jpg\u00a0\u00bb title_text=\u00a0\u00bbcalle\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.21.0″ custom_padding=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/wearepropos.es\/wp-content\/uploads\/2023\/06\/cubo-pequeno.jpeg\u00a0\u00bb title_text=\u00a0\u00bbcubo-peque\u00f1o\u00a0\u00bb align=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb2px|||||\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-15px||-15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.21.0″ width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb95%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb min_height=\u00a0\u00bb390px\u00a0\u00bb custom_padding=\u00a0\u00bb9px||8px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.18.0″ custom_padding=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||-15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb8px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb3px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb23px|35px|0px|35px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    La campagne d’activation de la marque a int\u00e9gr\u00e9 diff\u00e9rents objectifs de communication, lignes, processus et produits. <\/span><\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||-15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb3px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb3px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb23px|35px|0px|35px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Aux activit\u00e9s de communication institutionnelle plus traditionnelles s’est ajout\u00e9e la dynamisation de la communaut\u00e9, avec un programme d’activit\u00e9s r\u00e9cr\u00e9atives, urbaines et culturelles dans chacun des quartiers et districts de la ville. <\/span><\/p>\n

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    De cette mani\u00e8re, nous parvenons \u00e0 humaniser l’administration et le service, \u00e0 accro\u00eetre la visibilit\u00e9 du r\u00e9seau de poubelles brunes et \u00e0 am\u00e9liorer la culture de la responsabilit\u00e9 environnementale dans le quartier.<\/span><\/p>\n

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    L’approche culturelle et informative destin\u00e9e aux jeunes g\u00e9n\u00e9rations s’inspire de la technique du \u00ab\u00a0bouche \u00e0 oreille\u00a0\u00bb, o\u00f9 le dialogue interg\u00e9n\u00e9rationnel et familial multiplie la prise de conscience par les m\u00e9nages de la n\u00e9cessit\u00e9 de trier et de recycler les d\u00e9chets organiques.
    \n<\/span><\/p>\n

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    L’id\u00e9e de \u00ab\u00a0Brown has a point\u00a0\u00bb a \u00e9galement \u00e9t\u00e9 un pilier essentiel de la direction artistique et graphique : toutes les pi\u00e8ces ont \u00e9t\u00e9 produites dans des trames brunes et marron.
    \n<\/span><\/p>\n

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    Gr\u00e2ce \u00e0 des illustrations, \u00e0 une typographie perturbatrice pour la communication institutionnelle et \u00e0 l’utilisation de techniques de production durables, le ton et le style de la communication se sont concentr\u00e9s sur les jeunes groupes de population et sur leur capacit\u00e9 \u00e0 persuader au sein de leur foyer et d’autres groupes de population.
    \n<\/span><\/p>\n

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